About Happy Hour Asia

Happy Hour Asia/Online is the continuation and new brand concept that has replaced a previous portal concept, and that continues also these long-term efforts that took place during many years, primarily in Southeast Asia, to cover hotels, hoteliers, chefs, hospitality, bartenders, destinations etc. Our concept is clear-cut, and has precise intentions concerning what roles to play and what to improve out there for the consumers/readership as well as for businesses in terms of the content and marketing opportunities.

Happy Hour Asia/ Online: Joie de vivre

For good reasons the tagline is ‘Joie de vivre’, which means ‘cheerful enjoyment of life’. Reward yourself frequently, with happy hours; referring to the things you desire. Celebrate Life! And with that we think beyond the notion of drinks promotions: Happy Hour Asia (HHA) – also including its very own ‘Happy Hour Online’ concept – is your gateway to very appealing insider experiences and in-depth coverage of all things that can be a joy in your life. HHA has a clever and explicit focus on lifestyle, luxury, leisure, dining & drinking, destinations, travel – and promotions (a key feature for the whole concept going forward). Reward equals promotion and HHA is the platform where to promote and give exposure to various such offers and campaigns from partners. Happy Hour Online includes: Partner Promotions, plus our online blasts and campaigns, where HHA represents and offers products and services from brands.

Wide-reaching HHA focuses on quality both in terms of the content itself and the selection of hand-picked choices that deservedly get attention – outstanding things to yearn for, in a class of their own. These are experiences, products and services that stand out; attractive to our discerning and individual consumers and of high standards. Think extraordinary hotels and bars, brunches, concierge recommendations, top destinations, lifestyle essentials, and other leisure experiences. HHA’s curated coverage also incorporates airlines, airport lounges, business travel, butler stays, club lounges, beach clubs, culture & heritage, music entertainment, design, brand items, business services, health and wellness, known and off-the-beaten-track holiday destinations, yachting, all things retro/vintage, as well as coverage of on-ground events (such as shows, launches, openings) and other social updates.

Especially great appreciation is shown for artisans, aficionados, connoisseurs – as HHA portrays bartenders, chefs, curators, designers, disc jockeys, hoteliers, sommeliers, and gives details via stories what’s behind extraordinary places etc.

Part of what gives HHA an edge is also that the coverage is more detailed and comprehensive (the opposite of just having listings), in terms of write-ups, photos and videos – stories that make interesting reading and viewing. Readers get excellent presentations and suggestions – all within the concept’s ‘concierge’ thinking: a selection that the user knows is based on criteria that provide only the best and differentiating choices. HHA also present tips and attractions under headlines such as: ‘Adults only’, ‘Attention-grabbers’, ‘Barefoot luxury’ or ‘Sustainable stays’. HHA is also the go-to place for the latest essential news and topics in vogue.

The essence of Happy Hour

As for the name, ‘happy hour’, it of course takes cue from this very established F&B promotion concept used by most bars and hotel outlets – being highly popular within our area of coverage: Hong Kong, Southeast-Asia, Maldives, Sri Lanka, UAE, Qatar, and ‘beyond’. Some outlets offer ‘The longest happy hour’ and bigger hotels with many outlets often have multiple happy hours on offer at different times.

Having Happy Hour means being rewarded, or to reward oneself, and an excellent way to gather among friends and colleagues for weekend- or after-work drinks. Or it is about the holiday ritual; to toast the sunset at that perfect spot – be it in an elevated position at a sky bar or at a beach club.

We all need those happy hour moments, be it a getaway with our loved ones, a weekend stay in a seaside getaway, a boat cruise, a free flow of wine at our favourite waterhole, a Sunday brunch, pampering at the wellness centre etc.

And HHA will also report on the core topic extensively. In fact there is a gap in the market to fill in terms of compiling and highlighting attractive happy hours, free flow packages, sky bar- and pool bar promotions etc.

HHA also takes on the self-imposed role of improving presentations and giving easy access to such dining and drinking information on behalf of hotels, bars etc. – details that are often impossible to find! HHA canvasses destinations and focus areas/regions step by step – always presenting a quality selection with our readers in mind. HHA also enables an opportunity for venues to market their happy hour promotions.

Happy Hour Online – rewards, promotions

‘Happy Hour’ also opens up to a much wider concept than just F&B promotions. ‘Happy Hour Online’ (HHO) is where HHA takes the concept into the online world with blasts, special promotions etc. We all love the opportunity to get ‘Unexpected Surprises’ and that is where Happy Hour Online will deliver – so sign up not to miss out!

HHO goes way beyond just drink promotions. With beverage comes dining (‘wine dinner for two’ etc.). And whatever else that comes to mind, including, from within all sectors of coverage: hotel stays, premium holiday packages, airline specials, online midnight sale, weekend offers, travel offers, limited editions, wellness and healthcare packages, membership cards, and any other sale promotions etc. Partner offers (advertising) can concern: design items, flights, customised trips, tech gadgets, cars, entertainment, events, fashion, subscriptions, loyalty cards, financial services etc.

HHO will be all about auctions, limited editions, limited/exclusive campaigns, and competitions – all taking place online. There will also be sponsored giveaways and lucky draws. This contributes to HHA being your gateway to a more rewarding, happy and fulfilled life.

Within this concept HHO can offer campaigns limited to certain hours or days, from for example airlines and hotels. And hotels, restaurants etc. can customise their own promotions and campaigns – starting at a certain hour, for instance. It can also be that the best price of a campaign is at the start, in the first one or two hours and then being increased, or a discount that gets reduced.

Send content to HHA!
We welcome content (news, invitations, launches, events, press releases, openings etc.) on airline travel, hotels, bars, destinations, lifestyle brands and services, dining, destinations, leisure attractions, wellness and spa, yachting keep us updated with press releases and news on any of your marketing campaigns and special offers!

List of our marketing opportunities:
– Sponsored Content
– Partner Promotions
– Marketplace/influencer marketing Happy Hour Online deals
– Sales of products and services
– Banners
– Listings

Happy Hour Asia, c/o Vision House CO. LTD., 111/4 Soi Sansabai 8, Sukhumvit 36 Road, Klongton, Klongtoey, Bangkok 10110, THAILAND