Ascott’s wellness-focused lyf Bugis Singapore opens

Ascott’s lyf Bugis Singapore has opened, marking the lyf brand’s fourth property and the first wellness-focused lyf in the city state.

Located in Singapore’s downtown core district within walking distance to Bugis, Rochor and Bencoolen MRT train stations, lyf Bugis Singapore features 308 units across six room types. The hotel is sat strategically in the heart of Bugis and provides easy access to the arts and heritage district of Bugis where local restaurants are located along Arab Street and Haji Lane. Supporting both social and active wellness, the property will offer a wide range of amenities including shared spaces that provide opportunities for social interaction, fitness facilities that enable guests to keep active while travelling and a chance to indulge in nourishing food and beverage (F&B) options.

lyf by The Ascott Limited

lyf (live your freedom) caters to next-generation travellers, digital nomads, technopreneurs, creatives, and self-starters seeking a dynamic environment to live, work, and play. The brand champions experience-led social living, offering curated experiences and programmes to foster connections within the community.

The lyf concept provides guests with tastefully designed, functional rooms with shared social spaces and various workspaces. The brand focuses on five content pillars: Arts, Culture & Entertainment; Fashion, Beauty & Design; Health & Wellness; Technology & Sustainability; and Food & Beverage.

lyf Bugis Singapore

The opening of lyf Bugis Singapore will strengthen lyf’s brand presence with a total portfolio of five properties both operating and in the pipeline, in Singapore. These include lyf Funan Singapore, lyf one-north Singapore, lyf Farrer Park Singapore as well as lyf Chinatown Singapore, slated to open in mid-2026. Globally, the lyf brand also marks its fifth anniversary this year, since its debut in 2019 with the opening of lyf Funan Singapore as one of the largest experience-led social-living property in Southeast Asia. Currently present in 25 cities across the world, with over 6,000 units both operating and in the pipeline, the lyf brand has since broadened to a multifaceted hospitality experience that spans both city hotels and full-service resorts.

One Of A Kind Bed, lyf Bugis

Ms. Wong Kar Ling, Chief Strategy Officer, Ascott and Managing Director, Southeast Asia, Ascott, shared: “The grand opening of lyf Bugis Singapore represents a pivotal moment for The Ascott Limited as we forge ahead in expanding our lyf brand and also demonstrate our conversion capabilities to take over a property and rebrand as lyf. This property is a testament to our unwavering commitment to delivering innovative and wellness-oriented accommodations that meet the dynamic needs of modern travellers. By masterfully intertwining the vibrant energy of Bugis with a serene urban oasis, we are dedicated to providing guests with an unparalleled experience-led social living that nurtures both their physical well-being and mental serenity.”

lyf Bugis Singapore’s Focus on Health and Wellness

lyf Bugis Singapore places a strong emphasis on the holistic well-being of its guests, thoughtfully engaging all five senses to create a unique and rejuvenating experience. For the sense of smell, guests can customise their room’s ambience by selecting from a range of linen sprays, enhancing comfort and emotional well-being. The property stimulates sight with calming artwork and soothing colour schemes, serving as visual reminders to slow down and relax. Taste is indulged through onsite F&B offerings such as Middle Child and Wild Honey, offering a spectrum of flavours from healthy food options to gourmet ice cream and wine pairings. The sense of touch is engaged at the café-inspired shared social spaces, where guests can cook in the shared kitchen, play board games, or participate in hands-on workshops led by the property’s Ambassador of Buzz. Finally, addressing the sense of hearing, the spaces within the property play music that invites guests into the energy of the space, providing a welcoming shelter and peaceful contrast to the bustle of Singapore just beyond its doors. Additionally, guests can choose from a variety of pillow types to ensure a comfortable night’s rest, further enhancing their overall wellness experience.

BOND, lyf Bugis Singapore hotel

The property features signature lyf social spaces including BURN (gym), WASH & HANG (laundromat), BOND (social kitchen), and CONNECT (coworking space). These areas are designed to foster community engagement and are complemented by regular activities and workshops led by the Ambassador of Buzz in all lyf properties. Specifically for lyf Bugis Singapore, these activities and workshops will focus on wellness.

Guests staying at this lodging will have the chance to experience wellness-oriented workshops and activities. These could include creating scent diffusers, exploring perfumery, harvesting and using herbs together in a communal cooking session, participating in sound bath sessions, or joining fitness activities like HIIT or fitness boot camps. This heightened focus on wellness adds an extra dimension to the community-driven experience that defines the lyf brand. In addition, guests at lyf Bugis Singapore will have the option of booking a unique versatile ‘White Room’ that can be customised to suit their specific wellness needs – from yoga, music therapy, aromatherapy to massages. The team at lyf Bugis Singapore will provide the support required to convert this space into one that facilitates wellness at all levels.

Lyf Bugis Singapore with sustainability efforts
lyf Bugis Singapore’s commitment to wellness seamlessly integrates with its dedication to sustainability. The property is poised to obtain the Green Mark GoldPLUS certification from the Singapore Building & Construction Authority by 2026 and will include sustainability features such as a room occupancy detection system, an energy efficient cooling system and hot water system.
Room rates start from S$160 nett. 

About The Ascott Limited

Since pioneering Asia Pacific’s first international-class serviced residence with the opening of The Ascott Singapore in 1984, Ascott has grown to be a trusted hospitality company with over 950 properties globally. Headquartered in Singapore, Ascott’s presence extends across more than 230 cities in over 40 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa, and the USA.

Ascott’s diversified accommodation offerings span serviced residences, coliving properties, hotels and independent senior living apartments, as well as student accommodation and rental housing. Its award-winning hospitality brands include Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello. Through Ascott Star Rewards (ASR), Ascott’s loyalty programme, members enjoy exclusive privileges and offers at participating properties.