Hotels

Missoni Drift Beach Dubai launch news: The globally renowned Italian fashion brand, brings its vibrant, artistic flair to DRIFT Beach Dubai for an exclusive year-long collaboration. Known for its distinctive patterns and colourful designs, Missoni’s iconic aesthetic transforms Drift’s pool and beach area into a sophisticated paradise, blending fashion and leisure for a one-of-a-kind experience.

The partnership marks Missoni’s first-ever Missoni Resort Club in Dubai, following the celebrated collaboration at One&Only Reethi Rah. The infusion of the fashion house’s signature style into one of the city’s most opulent beachfront destinations promises to elevate the guest experience. Located on the glamorous shores of One&Only Royal Mirage, Drift Beach Dubai comes alive with Missoni’s eye-catching designs seen across the venue’s daybeds, parasols, cabanas, and poolside elements, creating a seamless harmony between the resort club’s modern elegance and Missoni’s bold creativity.

Drift Beach Dubai showcases the deep blue and ocean turquoise colour palette paired with vivid pops of emerald green. The project sets out to promote the style and iconic nature of the brand worldwide through the personalization of exclusive locations where it is possible to immerse oneself fully into Missoni lifestyle philosophy.

About Missoni

Missoni, renowned for its excellence in Italian fashion, was founded in 1953 by Ottavio and Rosita Missoni. A promoter of a vibrant and optimistic aesthetic, Missoni encompasses a wide range of products and projects, including ready-to-wear collections for women and men, sportswear, beachwear, textile accessories, and home furnishings. Art and craftsmanship are inseparably linked in the world of Missoni, where creativity and design are coupled with an undisputed commitment to research and artisanal experimentation, reaching its peak in the development and application of the most sophisticated techniques in the field of knitwear. The brand currently operates prestigious licenses with excellent partners in the fashion and design industry and has undertaken several real estate projects globally. In 2018, the brand entered into a partnership with the Italian Strategic Fund to enhance the visibility of its brand and the significant potential of the company.

About Drift Dubai

The Dubai beach club is a prestigious, award-winning beach club, where style and luxury meet, located within the One&Only Royal Mirage. Since opening in 2017, Drift has become one of the city’s best beachfront locations and pools, offering understated elegance through its adult-only beach club, as well as its chic French restaurant, serving breakfast and lunch until sunset. Drift also has its own private beach, Sea Lounge bar, as well as a private villa designed for intimate private events, with views of Dubai Marina and The Palm Jumeirah. Presenting an eclectic line-up of weekly events, DRIFT is perfect for those seeking a tranquil escape or a vibrant day of socializing, all complemented by the eclectic soundtrack of the French Riviera, via curated playlists.

About Sunset Hospitality Group

Sunset Hospitality Group (SHG) was founded in 2011 with a vision to create unique hospitality experiences around the world, ranging from resorts and beach clubs to restaurants and nightlife venues. Since then, the group has grown to become a leading hospitality investment and management company developing new and pioneering concepts and acclaimed multinational brands. SHG has a presence in 22 countries with a proven record in delivering a blend of high-quality services at exceptional locations. SHG’s portfolio includes renowned concepts including METT Hotels & Resorts, Azure Beach, Ammos, DRIFT Dubai, AURA, SUSHISAMBA, DREAM, L’Amo Bistro del Mare, Black Tap, Lola Taberna Española, Goldfish, Isola, Raise Fitness & Wellness, and many more. 

About One&Only

The pinnacle of ultra-luxury design, authentic experiences and genuine hospitality, One&Only is an exceptional collection of one-of-a-kind resorts and private homes located in the world’s most inspiring destinations. Designed in harmony with nature and immersed in local culture, each remarkable, one-off resort has its own distinct narrative and charisma. The exclusive collection includes destinations across the world, from Greece and Mexico, to Mauritius and Rwanda, with future resorts in Big Sky, Montana (USA) and Half Moon Bay, Antigua. One&Only Private Homes are currently available to purchase in Mauritius, Mexico, Montenegro, Montana (USA), Greece, and Dubai (UAE).