Hotel News

Opening on 15 March 2024, Nox Beach Club is the epitome of an upscale beach club experience, showcasing six epicurean venues and unparalleled entertainment in an expansive setting along a 4km-long sandy beach, all just 15 minutes from Hoi An.

Vietnam’s central coast will become even more with the launch of this beach club, the region’s largest and most spectacular multi-experiential gastronomy and entertainment venue where guests can dine in style and feel the uplifting spirit of ‘joie de vivre’ – by day or night.

NOX Beach Club is nestled directly on the sandy shore at Hoiana Resort & Golf, overlooking the East Sea. Inspired by Hoi An, the enchanting UNESCO World Heritage town just a short drive away, this innovative upscale venue is designed to feel like a village and will create a community of like-minded beach lovers, foodies and fun seekers holidaying or living in Central Vietnam.

Within this unique setting, all guests – including couples, families and friends – will be able to relax amid a refined tropical ambience throughout the day and night, with a large freeform swimming pool, four creative culinary venues, two upbeat bars, cosy cabanas, sun loungers, a retail space and more. This dazzling new destination will also stage uplifting entertainment, social events and beach parties. With such an unparalleled collection of activities and experiences, Nox is more than just a beach club – it’s a lifestyle.

Six sensational restaurants and bars include a poolside Beach Club Bar, a classy Courtyard Bar, and the South American & Asian-inspired Seafood Shack. Authentic Mediterranean cuisine can be enjoyed at Osteria, Banh Mi & Noodles showcases Vietnamese street food, and Grill is a sophisticated setting for char-grilled meats, fresh seafood and fine wines.

The all-star Nox crew infuses skill and passion into every dish and drink. At the helm, Giacomo Maroccia will dazzle guests with a storied career that has seen him craft innovative experiences in leading restaurants and bars around the world. Omar Ugoletti, a maestro of authentic Italian fare, serves up culinary sonnets that will transport diners straight to Italy, and Hugo Bertolini, the Argentinian grill wizard, is a master of charcoal cookery who imbues bold flavours into every bite. The essence of Vietnam comes to life at Banh Mi & Noodles, where Chef Quang creates authentic dishes that dance on the taste buds, and Tuan Anh, the Beverage Manager and mixologist extraordinaire, concocts exhilarating elixirs that are a sensory explosion!

Spread across 5,000 square metres of verdant lawns, coconut groves and prime beachfront, NOX Beach Club can host over 500 guests in space and comfort. Just 15 minutes away from Hoi An and 45 minutes from the dynamic streets of Danang, this is the ultimate venue for any experience-seeking visitor to Central Vietnam.

NOX Beach Club will burst onto South East Asia’s social scene on Friday, 15 March 2024 with its grand opening party. This electrifying event will include celebrity guests such as rapper Suboi and MC Dustin Nguyen, plus top DJs, dramatic dance acts and a thrilling fire show. All six restaurants and bars will open their doors and showcase signature dishes, and a fireworks display will light up the night sky.