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The Standard Pattaya beach resort introduction: The new Na Jomtien-based property made its debut in October 2025, turning Thailand’s coast into a global sensation. Featuring 161 rooms and suites, the beachfront hotel marks a major milestone for The Standard in Southeast Asia – instantly putting Pattaya back on the international radar as a design-forward, culture-driven destination. Located just over an hour from Bangkok, the hotel offers an easy coastal escape where bold design, music, fashion, and nightlife collide, transforming Na Jomtien into a new playground for in-the-know travellers seeking a sun-soaked getaway with attitude.

For guests seeking the ultimate suite stays, this new beachfront resort redefines beachfront living with a collection of standout suites designed for privacy, indulgence, and effortless style. The Deluxe One Bedroom Suite with Private Pool spans 100 square meters, offering a pared-back expression of modern luxury. A king-sized bed, generous living area, and curated minibar set the scene, while a private pool and balcony with daybeds extend the space outdoors.

The experience is taken further in the Deluxe One Bedroom Suite with Ocean View and Private Pool, offering 130 square meters of refined comfort. A king-sized bed and intimate seating areas are paired with a rain shower and bathtub, while a well-stocked wet bar and plush daybeds invite lingering. Outside, a private pool and balcony open to sweeping ocean views—designed not just for staying, but for switching off completely.

At the top of it all sits The Penthouse, the hotel’s most coveted address. Spanning an impressive 322 square meters, this expansive retreat is built for those who want it all, with king-size and twin beds, luxe amenities, and a fully equipped kitchenette. A rain shower, bathtub, and premium Davines bath amenities elevate the pampering ritual, while the private pool and breathtaking views deliver a true sense of escape. Bold, indulgent, and entirely yours, The Penthouse defines The Standard’s signature take on elevated coastal living.

Dog-friendly Pattaya resort

The Standard, Pattaya Na Jomtien is proudly dog-friendly too – so guests never have to leave their best friends behind. Check in by the coast and let your dog take over a Standard room or suite, complete with a cozy bed, blanket, water bowl, and a treat waiting on arrival. The hotel welcomes up to two dogs per room, each weighing up to 20 kg. A paw-lease note that a dog registration fee of THB 2,000++ per paw applies per stay.

The Standard Pattaya Na Jomtien: Esmé Beach Club

At the centre of the energy is Esmé, a vibrant beachfront hub that has quickly emerged as Pattaya’s go-to sunset destination. From laid-back, sun-washed afternoons to high-energy nights, Esme moves effortlessly with the rhythm of the day, pairing sweeping coastal views with a seamless day-to-night atmosphere. Guests are encouraged to arrive hungry, stay sandy, and let the afternoon unfold naturally into evening.

As the sun begins to dip, Daily Sunset Sips (Happy Hour) from 4pm–6pm sets the tone with easy pours and golden-hour glow, leading into a full week of rotating food-and-drink moments through Esme’s 7-day perks program. From weekday crowd favourites to weekend indulgences, the calendar keeps the mood fresh and playful. A Resident DJ soundtracks the experience from Thursday to Sunday, while Friday and Saturday nights turn up the heat with a live Fire Show, igniting the shoreline and amplifying Esme’s after-dark energy. Sundays wind down on a lighter note with a Sundown Run, bringing the community together for a final golden-hour ritual before easing into the week ahead. Here, every moment is designed to linger – one more drink, one more beat, one more reason to stay just a little longer.

This Standard’s first-ever beach club channels Mexico’s coastal cantina culture with a Nikkei twist, serving bold, Yucatán-inspired flavours crafted with locally sourced Thai ingredients. Signature dishes include Scallop Nikkei Carpaccio with finger lime and sesame ponzu; Tostada del Mar featuring marinated mackerel, chili ashes, and yuzu oil; and crowd-pleasing bites such as Crispy Corn Ribs (V) with chili butter, lime, and queso. Heartier highlights range from Peruvian Grilled Octopus with aji panca and smoked paprika to Nikkei Black Cod Miso glazed with yuzu butter, alongside indulgent tacos including Carnitas Tacos and the luxurious Wagyu Nikkei Taco finished with uni butter and soy-chipotle glaze. Desserts come with a flourish, led by Flambé Pineapple with rum flambé and coconut ice cream.

Esmé opens daily from 11am – midnight (lunch and dinner)

The Standard Pattaya Na Jomtien: Sereia restaurant

Sereia raises the bar for coastal grill cuisine in Pattaya, translating Thailand’s most-loved seafood dishes and Chonburi’s coastal heritage into a refined, contemporary dining experience. Breakfast is elevated with a new à la carte table menu, that reflects the hotel’s playful, worldly approach to mornings. The offering spans wellness-minded starts, such as the Tropical Protein Smoothie Bowl with banana, mango, coconut yogurt, chia seeds, and granola, to indulgent classics like the Brioche French Toast Deluxe, layered with caramelized banana, cinnamon sugar, and vanilla sauce. At the egg station, comfort comes with depth in the Short Rib Hash Bowl, where slow-braised beef meets crispy potato hash, a poached egg, and red wine jus. Rounding out the experience, modern Asian breakfast dishes – including the Crispy Pork Belly Bao Trio with char siu glaze and the Lemongrass Fish Congee Deluxe finished with ginger oil and fresh herbs – bring warmth, balance, and regional character to the table.

Extending its seafood-forward identity, Sereia introduces a Weekend Coastal Grill Buffet every Friday and Saturday from 6PM-10PM, priced at THB 1,600++ per person. Showcasing seafood selections and the catch of the day, highlights include King Crab Legs, Snow Crab Claws, White Prawns, Baby Squid, Flower Crab, Mussels, and Fine de Claire Oysters, alongside a curated meat selection. Guests may also opt for a Free-Flow Alcohol Package featuring house red and white wines, house spirits, and beer at THB 799++ per person.

Sereia opens daily. Breakfast from 7am– 10:30am. Lunch from 11am– 3:30pm. Dinner from 5pm– 10:30pm.

Mmhmmm

Rising above Sereia, Mmhmmm is The Standard, Pattaya Na Jomtien’s Adults-only rooftop escape, designed for those who prefer their wellness with a wink. Guests flow through a curated sequence of purifying mud lounge, bracing ice baths, and deeply warming sauna therapy, moving at their own pace between moments of intensity and release. At the centre lies a private pool anchors the experience, framed by sculptural sun loungers intended for long, unhurried afternoons. Discreet shaded cabanas introduce a layer of privacy, offering an intimate retreat for couples or small groups. The result is a social spa that feels deliberate yet effortless—where architecture, atmosphere, and indulgence align in a distinctly The Standard expression of contemporary wellness.

Mmhmmm opens daily from 9am–10pm. Mud Lounge & Ice Bath: 10am–8pm

The Hut, The Gym and Retail Shop

Kids – and kids at heart – love The Hut. And it’s easy to see why. Part creative studio, part playground, it’s a space where imagination runs free with arts and crafts, monthly activities, and a seriously cool playroom. From umbrella painting, canvas art, and clay workshops to movie nights, there’s always something happening. Add indoor and outdoor playgrounds with a trampoline, and The Hut becomes a place where energy, creativity, and fun collide – just a little bit of everything, all in one happy hub.

Beyond headline programming, guests are invited to discover a layered lifestyle offering that unfolds throughout the day – from 24-hour fitness routines at The Gym to a rotating calendar of weekly wellness activations designed to energize, restore, and reset.

Shop at The Standard also invites guests to extend the experience beyond their stay with a curated selection of Standard merchandise and exclusive retail collaborations. Located at Esmé, the retail space features limited-edition beachwear and signature items from The Standard’s global collection. Guests can also stop by the photobooth to capture a moment and take a piece of the stay home – an easy, playful way to turn memories into keepsakes.

Or stay a little longer, plan a little smarter. The Stowaway offer invites guests to settle in and stay awhile. Book three nights or more and receive 20% off the hotel’s best available rate, leaving more time to soak up the sun, explore the coast, and ease into The Standard rhythm.