News Editor

The highly anticipated opening of W Bangkok, located in the Thai Capital’s vibrant commercial district took place in late 2012. With cutting-edge design, dynamic energy and its Whatever/Whenever Service it has set out to serve its vibrant guests also in Thailand’s capital.

The fashion-forward five star hotel is set in prestigious Embassy Row at the intersection of Sathorn and Narathiwas Roads with easy access to the city’s elevated rail system (Skytrain), described as ‘A hidden gem’ amongst the city’s modern skyscrapers, ancient temples and neon lights, W Bangkok’s unique and distinctive design melds the city’s deep-rooted Thai heritage with its modern Western influences.

“Like New York City, where W draws its inspiration, Bangkok is a true 24/7 city with a passion for great design, stylish fashion and dynamic entertainment,” said Paul James, Global Brand Leader, W Hotels, St. Regis, and The Luxury Collection. “W Bangkok, with its iconic design, buzzing bars and restaurants and Whatever/Whenever service, will bring a new style of modern luxury to this vibrant capital city.”

W has as its vision to provide what’s new and next, where W Bangkok will set a new scene in Bangkok, adding a new destination and more reasons to visit the dynamic city.

W Bangkok is Thailand’s first urban W Hotel, following the 2010 opening of W Retreat & Spa Koh Samui. The hotel marks the 44th W Hotel globally and the eighth W Hotel in the Asia Pacific region.

Bangkok is a global hub for jetsetters, business people, fashionistas, and more, where the W property is a perfect match with this energetic city and the colorful vibrancy of its people and rich culture.

Unveiling the city’s ‘hidden gem’

W Bangkok combines a 31-floor contemporary glass tower with a century-old, European-inspired building that formerly housed the Russian Embassy and will reopen in the spring of 2013. A team of local and international designers and architects, including Palmer & Turner Architects, Soda Thailand and New York’s Avroko, developed a striking design that captures the traditional and modern elements of Bangkok.

The base of the new, modern hotel tower has been designed as a theatrical backdrop to the historic building, including vibrant illumination that changes from day to night. The interiors of the hotel evoke the colourful, sparkling glass tiles commonly found in Thai temples and palaces, while Thai-inspired installations add a layer of mystery and reveal throughout the hotel. A large-scale spiral staircase connects the W Lounge (the W brand’s reinterpretation of the traditional hotel lobby) to the hotel’s Great Room (the W brand’s interpretation of the ballroom), with a floor to ceiling light installation covered in glossy, jewel-encrusted materials as the centerpiece. Collecting and amplifying rays of light, the installation represents the collision of Bangkok’s modern skyline, ancient temples and shimmering bijous.

W Bangkok houses 407 guestrooms and suites in the two distinct buildings, including 10 Marvelous Suites, four Duplex Suites, a Wow Suite and the W brand’s signature Extreme Wow Suite. Guestrooms have been designed in gold, blue or magenta jewel tones by floor, with a high contrast of ambient and direct lighting, colored glass panels and accessories to create mystique and illumination. Each guestroom has been fitted with custom designed chrome furniture, padded platform beds, and state-of-the-art in-room technology, including high-speed wired and wireless Internet access; flat-screen 40-inch LED televisions; and jack pack stations with a sound bar system and docking station for audio and video players.

A new scene sets the scene in Bangkok

W Bangkok offers a new scene in the city through the signature bars and destination restaurants found throughout the hotel. The W Lounge serves creative cocktails by a team of mixologists, who have redefined the classics and also brought in special recipes originally created at W Hotels from Los Angeles to London, Paris to Hong Kong.

Located on the ground floor and within the W Lounge, WOOBAR provides the perfect venue to mix and mingle with guests and locals alike. Woobar offers light snacks, such as Shucked Oysters and Caviar by Kaviari and Manchego Sweetcorn Balls, which are perfectly paired with artesian cocktails. At sunset, Woobar provides a vibrant backdrop for the line-up of energetic DJs spinning original beats and dance-worthy tracks. Secluded, semi-private areas are available for intimate occasions and private celebrations.

Located on the second floor, the hotel’s modern signature bistro restaurant, The Kitchen Table, combines exciting and uncomplicated flavours with enticing presentation. The dramatically illuminated restaurant features an interactive experience with an open kitchen catering to a range of tastes from around the region. An extension of the restaurant is a contemporary casual eatery, The Kitchen Pantry, offering international drinks and house-made small bites from fine chocolates to sandwiches and quiches. For more relaxing moments, the sixth floor WET DECK offers a poolside spot to socialize, sip and nibble under Bangkok’s sultry sky.

W Bangkok offers more than 1000 square meters of meeting and event space, featuring seven meeting rooms and a stunning outdoor space outfitted with adaptable conference furniture and state-of-the-art audio/visual equipment. The hotel’s one-of-a-kind 425-square-meter theater-style Great Room boasts nine-meter ceilings outfitted with shades of LED lighting for sparkling and electrifying occasions.

In addition to offering the W brand’s signature Whatever/Whenever service philosophy, W Bangkok also features a state-of-the-art fitness center, AWAY Spa, WIRED Business Center and W Hotels The Store.